FAST FACTS

Evergreen has the facts and demographic data on the habits and motivations of Boomers and Seniors. We analyse the statistics to build your target profiles.

Boomers

1946 - 1964
There are over 4 million Boomers in Australia
The average age for an Australian Boomer is 65
Retired Boomers 49%
Boomers born in Australia 74%
Boomers live in households of 1-2 people 72%
Boomers are grandparents 64%
Boomers own their own home 63%
Have lived in the same house for 10+ years 64%

BOOMER MARITAL STATUS

  • Married
  • Widowed
  • Single
  • Other
Going to the hardware store is Boomers most popular hobby
80% having done so in the past 3 months, index of 122
TOP 3 ONLINE ACTIVITIES%index
Email6790
Checked bank account balance5598
Conducted banking online54100
Ever accessed the internet 92%
Access the internet 3+ per day 57%
Purchased a product using the internet in the last 3 months 54%
Have Smartphone as main mobile phone 78%
Read or commented on blogs & online communities online in the last 4 weeks 42%
To me the internet is far more an information tool than an entertainment tool 69%
Have used social networking in the past 4 weeks 39%

Seniors

born prior 1946
There are 1.9 million Seniors in Australia
The average age for an Australian Senior is 79
Retired Seniors 92%
Seniors born in Australia 73%
Seniors live in households of 1-2 people 89%
Seniors are grandparents 85%
Seniors own their own home 82%
Have lived in the same house for 10+ years 70%

SENIOR MARITAL STATUS

  • Married
  • Widowed
  • Single
  • Other
Gardening is Seniors most popular hobby
74% having done so in the past 3 months, index of 120
TOP 3 ONLINE ACTIVITIES%index
Email6790
Checked bank account balance5598
Conducted banking online54100
Ever accessed the internet 80%
Access the internet 3+ per day 33%
Purchased a product using the internet in the last 3 months 31%
Have Smartphone as main mobile phone 46%
Read or commented on blogs & online communities online in the last 4 weeks 22%
To me the internet is far more an information tool than an entertainment tool 65%
Have used social networking in the past 4 weeks 20%
Source: Roy Morgan single source Australia, December 2018

Want to increase the effectiveness of your communications with Boomers and Seniors?

Want to increase the effectiveness of your communications with Boomers and Seniors?