Odyssey Travel was concerned that open rates of their marketing email were declining and it was not being maximised as a communication tool. The email is a weekly newsletter sent to Odyssey Traveller community that displays all of the upcoming tours and offers, and is very information heavy. It is a key communication mechanism in […]
Many marketers like to look at the mature market as a whole. At Evergreen we like to look beneath the surface for differences and opportunities within groups in order to increase media efficiencies and effective targeting of channels and messages for our clients.
As we gear up for the Easter holidays and prepare to celebrate with our loved ones, it’s worth taking a brief moment to reflect on the role of grandparents in our lives. Did you know that nearly 1 million (38%) Australian Seniors and 1.1 million (27%) of Boomers are grandparents. They are more actively involved […]
During late 2016, the Catholic Diocese of Port Pirie Aged Care contracted Evergreen to develop a fresh brand presence for their aged care and home care services. In early December, the real models of St Joseph’s House in Port Pirie and Star of the Sea in Wallaroo took centre stage.
In an age where much of the information Boomers and Seniors receive is through ‘quick glance’ situations on screens, the design of the digital font characters in screen language is critical to comprehension.
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. To help marketers better understand […]
The Victorian Department of Justice and Regulation has just released a new campaign to help reduce the numbers of older Victorians drowning. The campaign was created by 50+ specialist agency Evergreen Advertising and Marketing in response to research that shows people aged over 65 are at greater risk than other groups.
There has been much talk about the decline in TV home viewing, however the trend for mature Australians appears to be much different. Many marketers have questioned whether they should spend money on TV.
Australian grandparents are now swapping their knitting for internetting as the explosion of smart devices and increased access to fast broadband are taking over all aspects of their lives, according to a new research report commissioned by nbn. The nbn™ GranTechies Report reveals the majority of these tech-savvy grandparents couldn’t imagine their life without the […]
A global hearing aid retailer, Bloom, has used Australian mature models in a local photography project to boost its worldwide marketing communications image library.