How over 50’s use social media – 2017 Sensis Social Media Report

The Sensis Social Media Report is an annual survey of 800 consumers, aged 18 to 65+, researching how they use social media. The research was conducted nationally via telephone in Feb/Mar 2017. The 2017 consumer results released today reveal a number of interesting findings about how the over 50’s access and use social media. Key […]

The UK launches the Mature Marketing Awards

Evergreen is thrilled with this week’s announcement from the UK by the Mature Marketing Association (MMA) of the launch of the first-ever Mature Marketing Awards. As Kevin Lavery, the chairman of MMA says “The Mature Marketing Awards will celebrate and promote excellence in advertising and marketing activity that is directed at, or includes, older consumers […]

AdWords costs forecast to soar for Aged Care and Home Care

From Feb 27, 2017 the Government changed how home care is delivered in Australia, to a more user-chooser based model. There are a number of changes being made to Home Care Packages. The biggest change is that instead of the Home Care Package being owned by the service provider, they will now be owned by […]

Why are Baby Boomers largely ignored by advertisers and marketers?

In the US it is estimated that as little as 5% of advertising dollars are targeted at adults aged 35 to 64 years (Steimer, 2017), and this could be likened to Australian advertising spending patterns. In Australia, typically advertisers and marketers focus their efforts on the younger generations of X and Y, yet Baby Boomers […]

Beware the Ides of February

Yes, February 27, 2017 is a turning point in home care history. It is one of the events that mark the transition from provider-directed to consumer-directed care. Are you ready?