In advertising and marketing to the 50+ audiences, we believe there are two groups of marketers – the ‘GET ITS’ and the ‘FORGET ITS’. Interestingly, travel and tourism marketing has a combination of these and we are noticing more marketers ‘getting it’ thanks to Boomers financial influence. With their increased appetite for travel, marketers are looking to include them in their advertising plans.
In this article we would like to congratulate the pioneers and innovators, and introduce some travel-related brands to the opportunity of reaching the going once, going twice, going three times generation.
