Evergreen has the facts and demographic data on the habits and motivations of Boomers and Seniors. We analyse the statistics to build your target profiles.
There are 5 million Boomers in Australia
The average age for an Australian Boomer is 59
BOOMER MARITAL STATUS
Gardening is Boomers most popular hobby73% having done so in the past 3 months, index of 129
There are 2.4 million Seniors in Australia
The average age for an Australian Senior is 76
SENIOR MARITAL STATUS
Gardening is Seniors most popular hobby71% having done so in the past 3 months, index of 124
Are you looking for data on Boomers and Seniors? We might be able to help.
With our Roy Morgan research tools, we can build audience profiles by age, lifestyle, value segments, geography, income, ethnicity, shopping habits and even their media consumption. Having access to current statistics on Boomers and Seniors means that campaigns can be planned more effectively and reach audiences more cost efficiently.