Evergreen has the facts and demographic data on the habits and motivations of Boomers and Seniors. We analyse the statistics to build your target profiles.

Boomers

1946 - 1964
There are 5 million Boomers in Australia
The average age for an Australian Boomer is 59
Retired Boomers 26%
Boomers born in Australia 75%
Boomers live in households of 1-2 people 57%
Boomers are grandparents 23%
Boomers own their own home 49%
Have lived in the same house for 10+ years 60%

BOOMER MARITAL STATUS

  • Married
  • Widowed
  • Single
  • Other
Gardening is Boomers most popular hobby
73% having done so in the past 3 months, index of 129

Seniors

born prior 1946
There are 2.4 million Seniors in Australia
The average age for an Australian Senior is 76
Retired Seniors 89%
Seniors born in Australia 72%
Seniors live in households of 1-2 people 89%
Seniors are grandparents 39%
Seniors own their own home 80%
Have lived in the same house for 10+ years 68%

SENIOR MARITAL STATUS

  • Married
  • Widowed
  • Single
  • Other
Gardening is Seniors most popular hobby
71% having done so in the past 3 months, index of 124

Are you looking for data on Boomers and Seniors? We might be able to help.

With our Roy Morgan research tools, we can build audience profiles by age, lifestyle, value segments, geography, income, ethnicity, shopping habits and even their media consumption. Having access to current statistics on Boomers and Seniors means that campaigns can be planned more effectively and reach audiences more cost efficiently.

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Source: Roy Morgan research, March 2015