EVERGREEN DIGITAL

We offer a deeper connection with the mature consumer via the strategic creation and amplification of content across owned, paid and earned media

What we offer

OWNED

SEO
Website development
Mobile site / App development
eDM
eBooks
Blog

PAID

Paid search – Adwords
SEM – Paid display, shopping, mobile video, social
50+ digital media buying group
Retargeting
Content marketing
eDM

EARNED

Content marketing
Social media
Influencer/testimonials
PR
WOM/buzz/viral

Underpinned by 50+ digital strategy

Analytics / ROI
Project management

50+ insights

50+ more focused and selective on the Internet

When Access
95%+ access the Internet
Usage more focused on morning 9 – 12 & evening 5 – 10
What Used For
Most popular uses are for email, checking bank account & bank transactions
Less likely to use alternative payment systems, brands don’t know or trust

50+ using social media primarily to maintain connection with family and friends

Where Access
Desktops & laptop
Via a website
Mostly in the home – lounge & study

Focused on one task at a time
Ex – Facebook

What Used For
Most likely to use to: catch up with friends & family, share photos/videos, Info on news/current affairs
Less likely to follow groups with brands

Gen X insights

Gen X use Internet across more tasks and more frequently throughout the day

When Access
98%+ access the Internet
Usage at multiple times throughout the day
How Used
Higher use for email, banking, paying bills and online payments, general browsing, using maps or directions

Gen X shorter more likely to multi task

Where Access
Smartphone via an App
In & out of home
Multiple locations
Multi task, with TV across multiple platforms
How Used
Higher overall number of contacts/followers
Use social media for a broader number of reasons

DOWNLOAD OUR DIGITAL CASE STUDIES

We invite you to learn more about our digital campaigns aimed at Boomers and Seniors.

Konrad heads up team of digital specialists

5+ years dedicated digital experience covering hands on:

  • Digital strategy
  • Content marketing
  • SEO/SEM
  • Social media
  • eDM/CRM
  • e-Commerce
  • Analytics
  • Web development

 

MBA Melbourne Business School

  • Successful digital marketing blog author  52k+ page views since launch
  • Social media expert – Trip Advisor; Top 1% of Melb reviewers, 81k+ views

EVERGREEN DIGITAL CLIENTS

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