Evergreen. A full service agency providing dedicated 50+ communications skills in research, strategy, channel selection, creative, production and public relations.
Our experience spans all products and services important to Boomers or Seniors, including automotive, aged care, finance, government, healthcare, retirement, technology and travel. Evergreen applies a specialised perspective that only comes from a deeper understanding.
The core service offering of Evergreen can be categorised into 5 key areas:
- Ageless website audits
- Roy Morgan
- Strategic thinking
- Academic evidence
- Behavioural motives
- Communication plans
- Campaign ROI
- Channel selection
- Media planning & buying
- Public relations
- WOM strategies
- Brand identity
- Concept and creative development
- Studio, production and implementation across, tv, print, websites, digital, radio, direct mail and collateral
We find the essence. At Evergreen, we have a unique process to find the right time, right place and right message.
It’s called ‘Distillation’.
The ‘Distillation’ method ensures rich insights are uncovered as we search for differences and similarities, across life-stages, life-events and generational values.
Our deeper understanding of the nuances within mature audiences makes the real difference to a client’s return on investment.
We don’t just segment by age.