We don’t just segment by age.

Evergreen offers Baby Boomers and Seniors marketing services in research, strategy, media, social media, digital, creative and public relations.

WHAT WE DO

Our experience spans all products and services important to Baby Boomers or Seniors, including automotive, aged care, finance, government, healthcare, retirement, technology and travel. Evergreen applies a specialised perspective that only comes from a deeper understanding of the 50+ market and audiences.

For instance, you may require the best media to reach Seniors, or direct marketing that works for Baby Boomers … whatever your needs, we will tailor our resources to produce the best solutions and outcomes.

Evergreen knows how to market to Baby Boomers and how to market to Seniors effectively. Our offering is categorised into 5 key areas:

Seek
Research, online surveys, digital audits, Roy Morgan data, Helix Personas profiling, targeted mapping and analysis
Know
Strategic thinking, academic evidence, behavioural motives, communication plans, executional best practice, campaign ROI
Help
Strategic thinking, academic evidence, behavioural motives, communication plans, executional best practice, campaign ROI
Find
Channel selection, media planning & buying, public relations, WOM strategies, social media, digital and content marketing, experiential, sponsorships
Make
Brand positioning workshops, brand identity, concept and creative development, studio, production and implementation across TV, print, websites, digital, radio, direct mail and collateral

HOW WE WORK

Evergreen Advertising and Marketing distillation photo

We find the essence. At Evergreen, we have a unique process to find the right time, right place and right message.

It’s called ‘Distillation’.

The ‘Distillation’ method ensures rich insights are uncovered as we search for differences and similarities, across life-stages, life-events and generational values.

Our deeper understanding of the nuances within mature audiences makes the real difference to a client’s return on investment.

We don’t just segment by age.

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