Over the past 10 years Evergreen people have spoken at over 100 conferences, both here and around the world.
Our team have written chapters for books on marketing to seniors and reports about advertising to boomers. This page is a collection of insights on marketing to the 50+ audience.
We trust you will enjoy and feel free to share. Some credit and a new business call would be appreciated.
Communicating successfully with the diverse range of mature audiences requires a deeper understanding of strategy, creative, media channels and how best to implement programmes that resonate. We call it mature thinking.
For in depth case studies, click the download button to register or login.
Download
Until now, the mature audience has generally been considered an homogenous group where messages or media have been applied using a ‘one size fits all’ philosophy. Evergreen applies a specialised perspective.
After 10 years producing specialised and targeted campaigns aimed at people over 50, Evergreen has compiled it’s top 10 tips for campaign effectiveness advertising to people over 50.
The Evergreen Report – What mature women think
Mature women between the ages of 50 and 80 feel they are not well understood and ignored by many advertisers and marketers alike, despite being Australia’s most influential spenders.
The Evergreen Youtube channel has various videos including top tips on marketing to the 50+ market, understanding generational differences and media appearances from managing director Gill Walker.
If you would like more information about Evergreen or the information contained in these reports please contact Gill at gill@evergreenam.com.au
