Gill Walker, CEO Evergreen Advertising is speaking at Asia Pacific World Sport & Women Conference October 2012
Topic: Money, Money, Money – Must be Funny, Panel Discussion
The power of the female economy is undeniable. Today women control half the wealth in this country, they are as well educated as men, the majority of women work and they play multiple roles – career woman, partner, mother, caregiver, household manager and more. Women are sophisticated buyers and consumers and make or significantly influence the majority of household purchases decisions.
Adding to a growing body of research, this segment will explore the unique commercial opportunities for sports through their connection with women.
We share insights into women’s buying habits, their leisure interests, how to motivate female participation, and what works when marketing to women.
Expect the unexpected.
Get The top 5 tips from our panelists on how to attract female consumption of your sport at every level.
To book visit http://www.apwsw.com.au/