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	<title>Advertising &#38; Marketing to Seniors, Boomers, 50+ and mature consumers</title>
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		<title>Active Ageing – yes get that body moving!</title>
		<link>http://www.evergreenam.com.au/active-ageing/</link>
		<comments>http://www.evergreenam.com.au/active-ageing/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:07:26 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Share]]></category>
		<category><![CDATA[Active ageing]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[ellen degeneres]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[gill walker]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seniors]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1596</guid>
		<description><![CDATA[I was thrilled to meet so many passionate people at the Active Ageing Conference in Adelaide. Their plans to get our older population living longer and stronger were inspiring people, lots of great ideas. My presentation was designed to be a selection of practical tips and ideas for organisation and groups wanting to attract members and [...]]]></description>
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		<title>Cheers! Boomer women love a little vino</title>
		<link>http://www.evergreenam.com.au/cheers-boomer-women-love-a-little-vino/</link>
		<comments>http://www.evergreenam.com.au/cheers-boomer-women-love-a-little-vino/#comments</comments>
		<pubDate>Mon, 13 May 2013 04:37:03 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Share]]></category>
		<category><![CDATA[50+ Consumers]]></category>
		<category><![CDATA[Boomer]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1573</guid>
		<description><![CDATA[According to market research group Wine Intelligence, there are nearly 11 million wine drinkers in Australia, which is the 11th largest wine market in the world. Nearly 70% of Australian adults drink wine at least once a month. What’s particularly interesting is that the average age of Australian wine drinkers is 50 and older. Baby [...]]]></description>
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		<title>Evergreen has won five 2012 Generations Awards – a record for an Australian agency</title>
		<link>http://www.evergreenam.com.au/evergreen-has-won-five-2012-generations-awards/</link>
		<comments>http://www.evergreenam.com.au/evergreen-has-won-five-2012-generations-awards/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 04:06:59 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1542</guid>
		<description><![CDATA[Evergreen won the category awards for Event Marketing and Integrated Marketing Campaign – where winners receive the Platinum Award trophy the highest accolade. Our category winning entries were for the Victorian Seniors Festival and Odyssey Travel Gold was awarded for our internal house campaign – ‘specialists in the mature mind’ Special recognition awards went to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Consumer directed aged care &#8211; what’s the buzz?</title>
		<link>http://www.evergreenam.com.au/consumer-directed-aged-care/</link>
		<comments>http://www.evergreenam.com.au/consumer-directed-aged-care/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 23:19:17 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Share]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1529</guid>
		<description><![CDATA[Obviously this was a common discussion topic at the recent LASA Tristate conference, in Albury Feb 2013. Firstly my observations are that the industry has always delivered consumer directed care in practise, it just the ‘marketing’ inference this term has that providers need to embrace. After 10 years of analysing homecare and aged care advertising [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Guest Satisfaction &#8211; Improves Hospitality Marketing, ROI in 2013</title>
		<link>http://www.evergreenam.com.au/guest-satisfaction/</link>
		<comments>http://www.evergreenam.com.au/guest-satisfaction/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 22:56:50 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[50+ Consumers]]></category>
		<category><![CDATA[Advertising & Marketing to Mature]]></category>
		<category><![CDATA[Boomer]]></category>
		<category><![CDATA[Improve Marketing ROI in 2013]]></category>
		<category><![CDATA[Marketing on Trip Advisor]]></category>
		<category><![CDATA[Marketing on Urbanspoon]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1475</guid>
		<description><![CDATA[By Konrad Markham, Consultant Digital Projects As I caught up with various clients, colleagues and friends in the hospitality industry over the new year, I heard a number of similar stories about online review sites. “I hate review sites like Trip Advisor for hotels/Urbanspoon for restaurants.” “If people have a problem, why don’t they communicate with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Evergreen&#8217;s pro bono Christmas campaign is a gift with a spiritual lift</title>
		<link>http://www.evergreenam.com.au/evergreens-pro-bono-christmas-campaign-is-a-gift-with-a-spiritual-lift/</link>
		<comments>http://www.evergreenam.com.au/evergreens-pro-bono-christmas-campaign-is-a-gift-with-a-spiritual-lift/#comments</comments>
		<pubDate>Tue, 18 Dec 2012 03:50:08 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1437</guid>
		<description><![CDATA[If you still haven’t finished your Christmas shopping and panicking because that special gift for your nearest and dearest is nowhere in sight, think about the Carmelite Monastery in Kew. It’s not only home to the dedicated Sisters who devote their lives to community life and prayer but the centre for a burgeoning cosmetic and [...]]]></description>
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		<title>Meeting the financial needs of the sandwich generation</title>
		<link>http://www.evergreenam.com.au/sandwichgeneration/</link>
		<comments>http://www.evergreenam.com.au/sandwichgeneration/#comments</comments>
		<pubDate>Thu, 13 Dec 2012 23:00:20 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1425</guid>
		<description><![CDATA[Everyone knows that the population is getting older. The latest figures show that in June 2011 just over 3 million people were aged 65 years and over, representing 17.4% of the total population. This will rise to up to 23% by 2040. One of the consequences of the GFC has been the increased participation of [...]]]></description>
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		<title>Boomers switching online but some seniors still lagging behind</title>
		<link>http://www.evergreenam.com.au/boomers-switching-online-but-some-seniors-still-lagging-behind/</link>
		<comments>http://www.evergreenam.com.au/boomers-switching-online-but-some-seniors-still-lagging-behind/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 05:31:20 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1355</guid>
		<description><![CDATA[We all know that the internet and social media are changing the way we think about communication, shopping, research and socialisation. Many polls conducted online would suggest that all age groups are surfing the net with unbounded enthusiasm. Online research, of course, captures an already converted audience. However, research conducted by the Australian Government has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pro bono advertising must be a quid pro quo</title>
		<link>http://www.evergreenam.com.au/pro-bono-advertising/</link>
		<comments>http://www.evergreenam.com.au/pro-bono-advertising/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 03:03:39 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1293</guid>
		<description><![CDATA[A week ago, Mumbrella ran an article about how rich do you have to be as an organisation before you stop asking for ‘pro bono’. I commented online that, as an agency about to enter our 10th year, I would share our experiences (both negative and positive) with any interested readers and also offer the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sexy sleek design appeals to Boomers</title>
		<link>http://www.evergreenam.com.au/sexy-sleek-design-appeals/</link>
		<comments>http://www.evergreenam.com.au/sexy-sleek-design-appeals/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 06:31:57 +0000</pubDate>
		<dc:creator>jeremy</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.evergreenam.com.au/?p=1251</guid>
		<description><![CDATA[Boomers are renovating, redecorating and remodelling their homes and investment properties like never before. The statistics speak for themselves: they are 37% more likely than the general population to spend $5,000 or more on renovating or extending their homes. Just over 26% of Boomers repainted inside and outside the home within the last 12 months; [...]]]></description>
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