We understand what Boomers and Seniors are doing online. We know the habits of Boomers and Seniors on social media and other digital platforms.

AGED 50-64

1951 - 1965
TOP 3 ONLINE ACTIVITIES%index
Email6597
Checked bank account balance54111
Conducted banking online52108
Have an average of 190 friends, contacts or followers

Have accessed the internet 95%
Access the internet more than once a day 61%
Have a Facebook account 87%
Have increased the amount of time they have spent on a social networking site over the past year 31%
Social media users follow brands or businesses 33%
Online users have read online reviews or blogs 53%
Have bought something online in the last 3 months 22%
Have a smartphone as main mobile phone 20%

AGED 65+

born prior 1951
TOP 3 ONLINE ACTIVITIES%index
Email4668
Checked bank account balance3367
Conducted banking online3164
Have an average of 60 friends, contacts or followers

Have accessed the internet 80%
Access the internet more than once a day 35%
Have a Facebook account 88%
Have increased the amount of time they have spent on a social networking site over the past year 28%
Social media users follow brands or businesses 6%
Online users have read online reviews or blogs 35%
Have bought something online in the last 3 months 10%
Have a smartphone as main mobile phone 8%

Are you looking for a digital strategy for Boomers and Seniors? We can help.

With our tools and digital experience we can create and run your social media campaigns, from Facebook management, website creation to e-mail marketing we have it covered.

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Source: Sensis social media report, May 2015
Roy Morgan data