Gran Techies: the new wave of silver surfers

Australian grandparents are now swapping their knitting for internetting as the explosion of smart devices and increased access to fast broadband are taking over all aspects of their lives, according to a new research report commissioned by nbn. The nbn™ GranTechies Report reveals the majority of these tech-savvy grandparents couldn’t imagine their life without the […]

An SEO odyssey

Achieving front page rankings in a search engine is today’s goal. But the language of the approach, for many of us, is foreign.  For the last 6 weeks, since relaunching our website in late May, the Odyssey Travel management team has sought to embrace the challenges of realising growth in visitor numbers from page rankings […]

Beware the Ides of February

Yes, February 27, 2017 is a turning point in home care history. It is one of the events that mark the transition from provider-directed to consumer-directed care. Are you ready?

Local mature models star for Bloom

A global hearing aid retailer, Bloom, has used Australian mature models in a local photography project to boost its worldwide marketing communications image library.

Older Australians’ household wealth rising: report

Australians aged 55–64 represent the wealthiest households in Australia, while those over 65 have experienced the fastest growth in household wealth, a longitudinal study has found. The Household, Income and Labour Dynamics in Australia (HILDA) Report found that prior to 2014, the median wealth of people aged 65 and over was less than that of those […]

Three consumer groups are crucial – McKinsey

Demographic shifts are having a profound effect on consumer markets around the world, which will require brands to focus on three key groups of consumers over the next 15 years, according to recent analysis from McKinsey. One of those key groups is consumers aged 60+ in the US, Western Europe and Northeast Asia. Their number is […]