Evergreen Digital has run a large number of Google Adwords campaigns for clients in the aged care sector. Here are 8 key learnings to make aged care Google Adwords campaigns more effective. These learnings are very consistent across our clients. Website traffic and searches for aged care skew heavily to during weekdays. Traffic drops almost […]
I just attended the launch of PARC, a new online screening tool to encourage discussion about frailty. www.parc.net.au . The project is spearhead by Project Leader and Chief Investigator Stephen Burgess. His presentation was thought provoking as he explained that many older people mask their underlying frailty with social skills – as we say faking […]
Australian grandparents are now swapping their knitting for internetting as the explosion of smart devices and increased access to fast broadband are taking over all aspects of their lives, according to a new research report commissioned by nbn. The nbn™ GranTechies Report reveals the majority of these tech-savvy grandparents couldn’t imagine their life without the […]
Achieving front page rankings in a search engine is today’s goal. But the language of the approach, for many of us, is foreign. For the last 6 weeks, since relaunching our website in late May, the Odyssey Travel management team has sought to embrace the challenges of realising growth in visitor numbers from page rankings […]
A growing mature demographic has resulted in an increase in media spend as businesses realize the power of the silver dollar. This is particularly evident in the retirement living and aged care category.
Are you using live streaming as part of your Facebook social media strategy?
Yes, February 27, 2017 is a turning point in home care history. It is one of the events that mark the transition from provider-directed to consumer-directed care. Are you ready?
A global hearing aid retailer, Bloom, has used Australian mature models in a local photography project to boost its worldwide marketing communications image library.
Australians aged 55–64 represent the wealthiest households in Australia, while those over 65 have experienced the fastest growth in household wealth, a longitudinal study has found. The Household, Income and Labour Dynamics in Australia (HILDA) Report found that prior to 2014, the median wealth of people aged 65 and over was less than that of those […]
Demographic shifts are having a profound effect on consumer markets around the world, which will require brands to focus on three key groups of consumers over the next 15 years, according to recent analysis from McKinsey. One of those key groups is consumers aged 60+ in the US, Western Europe and Northeast Asia. Their number is […]