In the advertising world, retirement villages are filled with happy, smiling couples living it up.
Presbyterian Support Otago has decided that honesty is the best policy. They are telling the truth, being upfront and asking people to lend support for gender equality at their Wanaka Retirement Village.
Thanks to local resident Ken’s sense of humour and fun, he has become the star of the latest advertising campaign proudly announcing ‘The luckiest man in New Zealand’. Living at a village with 17 women, Ken is the only man. He admits to being a great listener, but is looking for some male companions to come and enjoy village life.