Here at Evergreen we are loving the recent Comfytails communication campaign from Bonds as a great example of marketing to mature consumers and baby boomers. The campaign hilariously demonstrates the embarrassing and humiliating consequences of younger women wearing uncomfortable underwear in their 20’s in the belief that they needed to do so in order to […]
As we gear up for the Easter holidays and prepare to celebrate with our loved ones, it’s worth taking a brief moment to reflect on the role of grandparents in our lives. Did you know that nearly 1 million (38%) Australian Seniors and 1.1 million (27%) of Boomers are grandparents. They are more actively involved […]
Recently there has been some news coverage from Mumbrella claiming that baby boomer travellers are ignoring print in favour of the web and word of mouth. Using independent national Roy Morgan single source data from the last 12 months tells a very different story.
From Feb 27, 2017 the Government changed how home care is delivered in Australia, to a more user-chooser based model. There are a number of changes being made to Home Care Packages. The biggest change is that instead of the Home Care Package being owned by the service provider, they will now be owned by […]
During late 2016, the Catholic Diocese of Port Pirie Aged Care contracted Evergreen to develop a fresh brand presence for their aged care and home care services. In early December, the real models of St Joseph’s House in Port Pirie and Star of the Sea in Wallaroo took centre stage.
In the US it is estimated that as little as 5% of advertising dollars are targeted at adults aged 35 to 64 years (Steimer, 2017), and this could be likened to Australian advertising spending patterns. In Australia, typically advertisers and marketers focus their efforts on the younger generations of X and Y, yet Baby Boomers […]
In an age where much of the information Boomers and Seniors receive is through ‘quick glance’ situations on screens, the design of the digital font characters in screen language is critical to comprehension.
Contrast is the key When designing adverts, consider the physiological process of ageing and design for the eyes. Go for colour contrast because as people age, the way light is processed within the eye changes. Colour and text of similar hues or density are harder to distinguish and can make your design elements harder to […]
Managing Director Gill Walker gives her view along with others on what the home care reforms will mean for marketers, creatives and brands. Click the link below to read the full article, which originally appeared in Mumbrella on Feb 27, 2017 ‘They have to start acting like big brands’: What the home-care reforms will mean […]
From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. To help marketers better understand […]