Odyssey Travel was concerned that open rates of their marketing email were declining and it was not being maximised as a communication tool. The email is a weekly newsletter sent to Odyssey Traveller community that displays all of the upcoming tours and offers, and is very information heavy. It is a key communication mechanism in […]
As reported recently in Search Engine Land, Google is rolling out a new keyword bidding interface for Google AdWords. The new feature shows suggested keyword bids for various positions on page 1, instead of just one maximum cost per click bid.
Many marketers like to look at the mature market as a whole. At Evergreen we like to look beneath the surface for differences and opportunities within groups in order to increase media efficiencies and effective targeting of channels and messages for our clients.
The Sensis Social Media Report is an annual survey of 800 consumers, aged 18 to 65+, researching how they use social media. The research was conducted nationally via telephone in Feb/Mar 2017. The 2017 consumer results released today reveal a number of interesting findings about how the over 50’s access and use social media. Key […]
Recent US Research by the Pew Research Centre has revealed a number of interesting findings regarding the increasing tech adoption climbs amongst older adults – defined as those aged 65+. Key findings include: 42% of older adults now report owning smartphones, up from just 18% in 2013. 67% of older adults use the Internet, compared […]
Today’s post is a recent article by Jim Gilmartin, principal of agency Coming of Age and part of the Evergreen worldwide network of associates and specialists in marketing to Boomers. Jim shares some great tips on how to market more effectively to Boomer women. One of my favourite authors and presenters on marketing to women […]
In this week’s guest post, Kim Walker, CEO of Silver Group, details the development of a unique marketing audit tool for brands called The AF Brands app. The app measures how well brands respond to physiological ageing. The trial version of the iPad-only app is available now and free to download from iTunes. “A recent […]
Here at Evergreen, we are strong believers in taking a holistic view in understanding the mature consumer. Whilst age is a very important influence on their buying behaviour and decisions, a number of other factors can also have a significant influence. One of those factors is lifestages, which are critical events that occur during a […]
A recent article in ‘Jeweller’ magazine outlined the key challenges that luxury retailers face when trying to market to Millennials and Boomers. Should they be targeting one or the other, or both? How should they target them? Key take-outs include: Potential market size. Boomers (5.17M) and Millennials (5.22M) are Australia’s two largest demographic groups in […]
Evergreen is thrilled with this week’s announcement from the UK by the Mature Marketing Association (MMA) of the launch of the first-ever Mature Marketing Awards. As Kevin Lavery, the chairman of MMA says “The Mature Marketing Awards will celebrate and promote excellence in advertising and marketing activity that is directed at, or includes, older consumers […]