Here are 5 useful apps for seniors. Available on smartphone and/or tablet.
Here at Evergreen we love to bring you inspiring stories about seniors challenging others expectations of them and how they should live their lives.
Cyberseniorscorner is a Seniors YouTube channel. The channel came about via a high school community service project in Canada started by two teenage sisters. They came up with the idea after witnessing how cyber-communication had transformed their grandparents lives and brought them closer to their grandchildren. They recruited a group of friends to act as mentors and began visiting a local retirement home to teach initially reluctant seniors how to get online and use the Internet.
Now that the kids have gone back to school it certainly seems like it’s seniors time at the movies.
In the last week, we have had the release of the boxing pic Grudge Match, starring Sylvester Stallone and Robert De Niro, both of whom are close to 70 years of age. Unfortunately Peter Travers review at Rolling Stone describes it as “Next to finding a lump of coal under your Christmas tree, I can’t think of a worse gift for the holiday season than a ticket to Grudge Match”. Ouch.
This year Evergreen celebrated ten years in business creating campaigns for boomers and seniors. To mark the occasion and to say thank you for a decade of service, we held a competition giving away a $10,000 advertising campaign to help marketers reach the affluent 50+ market. Marketers were invited to share their business problem with us for a chance to win a campaign consisting of strategy, creative, printing of 10,000 mailers to a filtered database of 10,000 names and addresses, along with an edm up to 10,000 records. Entries came from businesses across a range of categories looking to engage with older Australians, including health, tourism and retail.
The winner of the major prize was Making Life Easy (API), a mobility aids supplier who distribute mainly through pharmacy. Belinda Rametta, Product Manager for Making Life Easy, was excited at the prospect of having Evergreen’s strategic assistance in reaching their best customer prospects over 50 and their B2B influencers.
Article by Mike Harley GAICD, CPM
Imagine that you’re walking through a busy airport passenger terminal. A constant barrage of noise surrounds you – hundreds of people talking, many different languages being spoken, children crying, music playing, luggage carousels whirring, travel announcements.
How much of this noise is brought to your attention? Probably not a lot.
Was thrilled to speak at the RVA NZ conference June.
My topic was marketing to the 50+ audience with a focus on retirement living and aged care. I presented NZ Roy Morgan data on the media consumption which interestingly revealed the greater online activity of NZ seniors versus Australian seniors.
Recently the Harvard Business Review blog posted an article by Morra Aarons-Mele which highlighted the growing online spend of American Boomers. In particular, American women 50+ were outspending younger generations – an average of $650 vs Gen X at $581 and Gen Y at $429.
According to market research group Wine Intelligence, there are nearly 11 million wine drinkers in Australia, which is the 11th largest wine market in the world. Nearly 70% of Australian adults drink wine at least once a month.
What’s particularly interesting is that the average age of Australian wine drinkers is 50 and older. Baby Boomers are switching from beer to wine and an increasing number of them are women.
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