AdWords costs forecast to soar for Aged Care and Home Care

AdWords costs forecast to soar for Aged Care and Home Care

From Feb 27, 2017 the Government changed how home care is delivered in Australia, to a more user-chooser based model. There are a number of changes being made to Home Care Packages. The biggest change is that instead of the Home Care Package being owned by the service provider, they will now be owned by […]

Why are Baby Boomers largely ignored by advertisers and marketers?

In the US it is estimated that as little as 5% of advertising dollars are targeted at adults aged 35 to 64 years (Steimer, 2017), and this could be likened to Australian advertising spending patterns. In Australia, typically advertisers and marketers focus their efforts on the younger generations of X and Y, yet Baby Boomers […]

Quick glance must be ageless

In an age where much of the information Boomers and Seniors receive is through ‘quick glance’ situations on screens, the design of the digital font characters in screen language is critical to comprehension.

5 reasons why seniors may be ignoring your advertising

Contrast is the key When designing adverts, consider the physiological process of ageing and design for the eyes. Go for colour contrast because as people age, the way light is processed within the eye changes. Colour and text of similar hues or density are harder to distinguish and can make your design elements harder to […]

Infographic: How Millenials and Baby Boomers consume user generated content

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. To help marketers better understand […]

More older Victorians are at risk of drowning

The Victorian Department of Justice and Regulation has just released a new campaign to help reduce the numbers of older Victorians drowning. The campaign was created by 50+ specialist agency Evergreen Advertising and Marketing in response to research that shows people aged over 65 are at greater risk than other groups.

Is the in-home TV set dying?

There has been much talk about the decline in TV home viewing, however the trend for mature Australians appears to be much different. Many marketers have questioned whether they should spend money on TV.

Smart home technology is a gift for over 50’s

If you’re looking for a meaningful present to give over 50’s this festive season, smart home technology is right on the money. New research by The Hartford Center for Mature Market Excellence and MIT Agelab in the US has uncovered issues that over 50’s homeowners are concerned about and the top 10 smart home technologies […]