From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely. To help marketers better understand […]
The Victorian Department of Justice and Regulation has just released a new campaign to help reduce the numbers of older Victorians drowning. The campaign was created by 50+ specialist agency Evergreen Advertising and Marketing in response to research that shows people aged over 65 are at greater risk than other groups.
There has been much talk about the decline in TV home viewing, however the trend for mature Australians appears to be much different. Many marketers have questioned whether they should spend money on TV.
If you’re looking for a meaningful present to give over 50’s this festive season, smart home technology is right on the money. New research by The Hartford Center for Mature Market Excellence and MIT Agelab in the US has uncovered issues that over 50’s homeowners are concerned about and the top 10 smart home technologies […]
Whilst we all remember to change our email ‘out-of-office’ message and switch off the computer prior to leaving the office on Xmas eve, what about social media?
Tracking surveys of consumers in November 2016 has revealed a brighter outlook for consumer spending growth in Australia and for the economy generally. There has been an increase in consumer willingness to spend, which bodes well for spending in the first half of 2017. But the increase has not been uniform. In particular it is […]
Evergreen Digital has run a large number of Google Adwords campaigns for clients in the aged care sector. Here are 8 key learnings to make aged care Google Adwords campaigns more effective. These learnings are very consistent across our clients. Website traffic and searches for aged care skew heavily to during weekdays. Traffic drops almost […]
I just attended the launch of PARC, a new online screening tool to encourage discussion about frailty. www.parc.net.au . The project is spearhead by Project Leader and Chief Investigator Stephen Burgess. His presentation was thought provoking as he explained that many older people mask their underlying frailty with social skills – as we say faking […]
Australian grandparents are now swapping their knitting for internetting as the explosion of smart devices and increased access to fast broadband are taking over all aspects of their lives, according to a new research report commissioned by nbn. The nbn™ GranTechies Report reveals the majority of these tech-savvy grandparents couldn’t imagine their life without the […]
Achieving front page rankings in a search engine is today’s goal. But the language of the approach, for many of us, is foreign. For the last 6 weeks, since relaunching our website in late May, the Odyssey Travel management team has sought to embrace the challenges of realising growth in visitor numbers from page rankings […]