In advertising and marketing to the 50+ audiences, we believe there are two groups of marketers – the ‘GET ITS’ and the ‘FORGET ITS’. Interestingly, travel and tourism marketing has a combination of these and we are noticing more marketers ‘getting it’ thanks to Boomers financial influence. With their increased appetite for travel, marketers are […]
Ever wondered what the business opportunities are for marketers and advertisers to target boomers? In this webinar we discuss the 7 lives of boomers and explain some of the issues and opportunities they face in their decision making. Importantly within their multifaceted lives we share some practical ideas and tips for companies to create products […]
In the advertising world, retirement villages are filled with happy, smiling couples living it up. Presbyterian Support Otago has decided that honesty is the best policy. They are telling the truth, being upfront and asking people to lend support for gender equality at their Wanaka Retirement Village. Thanks to local resident Ken’s sense of humour […]
With the youngest baby boomers reaching the half century milestone this year, Research Now has carried out a study to gain insight into this generation of consumers. The study of 1,200 respondents aged 50 – 65+ years old from the UK, looked at how members of the baby boomer generation feel about themselves, aspects of […]
Millions of older Australians are joining the social media revolution for the first time, according to the fourth annual snapshot of social media. The 2014 Yellow™ Social Media Report revealed a wave of Australians aged 50-64 and 65+ have joined the online conversation. Some 58 per cent of internet users aged 50-64 now use social […]
Macquarie Radio Network recently commissioned some new research into the lifestyle and spending habits of older Australians. The qualitative and online quantitative study covered all age groups from 18+, but focused on the 45 – 69 year old age group. Sample size was 1200 respondents in total nationally. The results make for some fascinating reading. […]
Here are 5 useful apps for seniors. Available on smartphone and/or tablet.
Here are five seniors stories I’ve loved lately. American Apparel casts 62 year old Lingerie Model We think you will agree that Jacky O’Shaughnessey looks fabulous in the new American Apparel’s new lingerie campaign.
Here at Evergreen we love to bring you inspiring stories about seniors challenging others expectations of them and how they should live their lives. Cyberseniorscorner is a Seniors YouTube channel. The channel came about via a high school community service project in Canada started by two teenage sisters. They came up with the idea after […]
Now that the kids have gone back to school it certainly seems like it’s seniors time at the movies. In the last week, we have had the release of the boxing pic Grudge Match, starring Sylvester Stallone and Robert De Niro, both of whom are close to 70 years of age. Unfortunately Peter Travers review […]